The Complete Guide to Choose the Best Social Media Marketing Tools For Your Business

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Social media can be a lot like social life: fun, demanding, confusing, awkward and rewarding. You know there have so many Social media tools out there that promise to solve all of our problems! But it’s really hard to decide what tools and techniques will be right to grow your business on social media?

When it comes to picking a tool for your business, there are just so many great options likes of Hootsuite, Sprout Social, Agora Pulse or Sendible, so many wonderful, time-saving features, it’s a big task to know exactly what’s right for you.

In this article, I will explain a complete guide to select the right social media agency to manage your social media accounts. If you fail to choose the right platform, you can find yourself wasting a lot of money and opportunities to grow. To avoid making the mistake you need to understand the guideline to choose the best Social Media Marketing Tools for your business.

Identifying your Needs

Let’s take a step back and clarify the situation. It can be helpful to start by getting clarity on your own priorities and goals first. Social media is all about connecting with your audience on an authentic level. And you need to remember every tool are developed for some specific work or offer different packages for individual social media managers or agencies. I’d love to share a few ideas:

  • What are your goals?
  • Do you want to increase brand awareness?
  • Drive traffic to your site?
  • Generate leads, or drive sales directly from your content?
  • Want to make social media management easier?
  • Reduce the time spent on social media?
  • Gather insightful analytics?

Understand which Must Have Features you need

Each tool has its strengths and there’s no single perfect tool for everyone. So you need to understand what must have features you need from that tools. Write down the most important social media features that you think you might need. And use these features to choose your potential tools.

Pay close attention to what the companies you are considering identify themselves as.  If you are looking for the best company to manage your social media tools, then it makes logical sense to select a company that specializes in social media.

If you’re not sure what your “must-have” features are yet, here’s a quick summary to identify them:

  • Why are you searching for a new tool?

There was likely something you wanted to do but weren’t able to. What was that? Make sure that they have a clearly defined plan that will hit the metrics you are looking for.

  • Social networks

Which social networks do you need to be able to share too? However, it makes sense for agencies that manage multiple social profiles for several clients.

  • Scheduling posts

Are you looking for the tools which will schedule your post in advance and also have custom posting time?

  • Analytics

Do you need analytics to check your audience behavior? And want to obtain a deeper understanding of your audience through analytics?

  • Social Media Reach

Social media moves fast and it’s important that you are able to differentiate those things which impact you. And how many people did your campaign reach?

  • Social Media Engagement

How much did social media engagement (likes, comments, etc.) increase? Do you need to interact or respond to with your audiences?

  • Website Traffic

Do you want to increase your website traffic using social media? How much did website traffic increase as a result of social media?

  • Team collaboration tools

Do you need a platform as a Team collaboration tools? Then choose a platform which one will allow you to add team members, review posts, and manage your team’s workflow?

Now your task to identify what are the capabilities you absolutely cannot do without? Review the list and find out must-have features. Believe me, this will save you a lot of time and help you narrow down your options to a shortlist of potential tools.

Establishing your Budget

If you are a small business owner with a limited budget, it is always easy to select the social media agency with the cheapest price. There are a few things you need to consider when it comes to pricing. Some tools such as Tweetdeck are completely free bet offers limited functionality.

Always keep the old saying in mind, “you get what you pay for”. Check the availability of free features, or different plans along with features.

How easy are they to get in contact with?

I am sure you are looking for a company that will answer the phone when you call, emails you back in a timely manner, and follow-up with information that you request. The best companies don’t just provide you with software. They’re also there too:

  • Help out when you need it
  • Advise you on the best social media practices
  • And help you be successful and achieve your goals using their product

Check their online reviews

Hiring a helpful social media platform is a big deal. So, it’s important to do a great research. Read through their Google+, Yelp, and Facebook reviews and see how people really feel about them. If you find something wrong, ask the company about it and see how they respond.

Most popular Social Media Management Tools

Let’s check out what are the most popular Social Media Management tools in the market now:

  • HootSuite: Manage multiple networks and profiles and “all-in-one” social media solution.
  • Buffer: Latest social media tools which is great for scheduling, publishing, analytics, and strategies for Twitter, Facebook, and more.
  • Sprout Social: This social media management tool created to help businesses grow their social media presence and monitoring all of your social media efforts, both content and engagement.
  • Edgar: Data Gathering, Analysis, and Retrieval system and recycling your best content automatically.

As you know, there are a lot of tools that you can use to promote your business on social media. You should select a company whose perspectives most closely align with your business objectives. Do your research, test out these tools and make your decision based on the results.

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