E-Commerce SEO | The Definitive Guide

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Think about it.  How can you sell your product if people can’t find your E-commerce store?

You may have a set of wonderful products, beautiful websites, unique category of stuff, good delivery and payment system; but everything is in vain only if you don’t get enough orders and people don’t come to your website and check out.

There are lots of marketing channels out there, but what works the best are finding the people who are already searching your product.

People are searching “Online Shopping in Bangladesh” because they want to shop online and looking for a website to order their desired products.

Ecommerce SEO

What if you have done all the SEO work for your e-commerce website and ranked at the number #1 page in Google for this term? Well, you will get a good portion of visitors who are desperately seeking the list of websites to shop online.

This goes for any other terms too.

What if any girl from the other corners of New York City, USA, looking for Buy MAC lipsticks on NYC on Google?

Well, Google will show the online stores who are selling MAC lipsticks and have the delivery available for NYC.

Now, what you can do here?

You just need to optimize your website for that possible query (e.g – but mac lipsticks on NYC) and include every possible detail of that.

Here are the organic searches on Google by general traffics:

ecommerce seo organic searches

Everything is fine so far except the fact that how to optimize your E-commerce store online for the best ranking in Google.

I have curated a bunch of SEO tips and tricks which will help you to rank your Ecommerce website on Google or other search engines. 

Learn with me the ultimate guide to SEO for the E-commerce website and run a profitable eCommerce store in any country.

Now a day, reaching the first page is not enough, you have to rank first. First 3 results grab the maximum of traffics from worldwide. 

Now, lets follow this step by step guideline of E-Commerce SEO. 

Step 1: Research Your Niche/Product Categories & Product Search Items

Your first step is to research the keyword, competition level and more. Research is the most valuable part of your website. If you fail to target the right keyword then you may ruin your whole business. So, you need to be more careful in choosing the keyword.

Keyword Research: Here are the most important areas you have to focus on when conducting keyword research. Have a look how to find the best keyword that has search volume and your customers search for it.

Get ideas from Amazon. They may be your competitor but here you can find very targeted and long tail keyword. And they are less competitive too.

You can also use “Keyword Tool Dominator” and it is a smart tool that saves Amazon’s search suggestions.

And another Free keyword research tool is Google Keyword Planner, where you can grab exact data of your products search volume. 

Besides of KTD and GKP, Google Trends to check which particular product keyword set are being searched more. Let’s check this image below –

search on Google Trend

So, if you have “Air Cooler” item on your web store; which one you would focus? Will it be Best Air Cooler or Best Air Coolers? See the image above – a simple “S” made the differences.

So, targeting the right keywords for the right product pages will give you more traffic and more sales.

Search Volume: This one is another significant metric when assessing a search term. If there is no one who searches the keyword, then it doesn’t really matter how easy or difficult that keyword to reach the top of Google.

So, your keyword needs some search volume. In some industries, 100 searches volume per month is a lot. On the other hand, 1,000 monthly searches are nothing.

While researching keyword, focus more on “Buying Keywords” that actually generate sales and trigger sales oriented queries.

Keyword Difficulty: Finally, you have to check how hard it’ll be to crack Google’s first page. You can use SEMRush, Long Tail Pro or Moz’s Keyword Difficulty Checker to check the difficulty level. Then select your desired keyword.

Part 2: Identifying Current Problems of Your Website. 

If you have selected your targeted keyword on the first phase, then it’s time to perform a full website SEO audit for all the technical & search visibility problems that need to be fixed immediately. 

Find Site Errors: I would recommend you to use “Screaming Frog” to audit your E-commerce website’s SEO & Technical problems. This tool is free to use for certain pages and will help you to audit your websites’ links, images, tags, and meta. Then it will provide you a short summary of errors, redirects, duplicate pages, missing H tags and other stuff.

Check Page Speed: Visitors or customers won’t wait for a slow website. So, you need to check your page speed and then fix if your website takes much time to load. A research shows that 40% of visitor leave a site which website takes longer than 3 seconds to load! So, be careful.

There has some free tool to check page speed like Google PageSpeed Insights, GTmetrix, and Pingdom.

Step 3: Fixing On-Page SEO Issues of an E-commerce Shopping Site

On-Page SEO covers all of the activities you take within your own website and that will help you to rank your site on Google or other search engines. There have eight key factors you need to focus on:

Keyword Optimization: In order to optimize a page, you have to make sure that your page is optimized with Keyword. And you need to check and fix the title with right keywords, keywords in Heading tags (H1 to h6), optimize images with alternative tags (alt text), Meta title and description, URL and more. Try to use short readable URL including your focused keyword.

Implement the Screaming Frog data on this segment and make sure you have the good score on every page following Yoast SEO Plugin (if you use WooCommerce, btw).

Site Structure: You know, unique architecture can affect your website’s usability, rankings, and conversions. As an eCommerce site owner, you have to focus on right site structure.

You can use a tool like LucidChart to make a great chart of your site’s architecture. If you are building a new site or redesigning your site then you need to make sure about your site’s architecture as a whole, the navigation system, in site search system, link flow, anchor text placement, category and subcategory flows, breadcrumbs and internal linking system.

Internal Linking: Internal linking is done when you link pages of your website to other pages within your same Website. It will help you to make your own anchor text. And you know anchor text will affect your ranking position. But you need to be careful and place internal links only where it looks natural.

For example, you can link your “Face Powder” category from the main category named “Facial Cosmetics”.

Usability: Usability is super-significant for SEO and it will help you to make your customers happy. If your website has great usability, your targeted customers will start visiting your site continually. Your eCommerce site should be easy to use, fun, and helpful.

And people will love to spend more time on your site. Every eCommerce site owner should use a live chat widget. It will help you to increase conversion rates and also increases the average time on site per session. If you’re searching for a live chat tool, then you can check Olark.

Mobile Friendly Website: Did you know that 31% users visit websites these days using their phones? 61% of visitors can go your competitor’s site if your website is not mobile-friendly. And 58% of mobile users think in mobile, site load faster than desktop.

mobile ecommerce data

Now many people are purchasing the product using mobile. And most of the users are landing3 on SEO optimized site. (check the image above for the reference) Which means it’s really important to have a mobile-friendly website for the sake of SEO and Usability.

Customer ReviewsA research says you can increase your conversion rate by 14-76% if your website has product reviews section. Customer reviews also affect your SEO because more reviews mean more content.

Frequent reviews mean unique and fresh content which search engines usually love to see. To get more customer reviews, you can try a plugin like WooTheme’s Review for Discount option.

Part 4: Adding Content to the Blog 

Content is one and only king in the SEO world. Add your product offers, benefits, features and other important updates of your e-commerce business or the product itself in your blog section. And while adding content make sure you link back to the related products from your blog content to your Ecommerce website. 

And its worth mentioning that, you should be a lil bit careful while writing any article for your blog. You should hire a professional writer who has knowledge about your industry and also has basic knowledge of SEO. If you made an article with keyword stuffed or low quality then your visitor will not read those and share with others.

On the other hand, Google can penalize your website for keyword stuffing (if the writer doesn’t know what it is).

Part 5: Schema Implementation

Check the image below. What are the items are attention grabbing? Links to Amazon with the Red Reviews, right?

How they made it? Use Review Schema Tag implement this review rating system on your own e-commerce too.

product review schema for seo

Part 6: Link Building

After publishing an amazing article on your e-commerce website then you have to acquire a link building strategy. You need to concentrate on collecting quality inbound links from many resources. Make sure you are making quality backlink. Your page can be penalized by Google if your website contains low-quality backlink. Your backlink source should be:

  • High-quality guest post: write guest posts on the related blogs who promote products related to yours. 
  • Providing a quote for a story: contact online newspapers who are covering industry news. 
  • Co-authoring a research study: contact a blogger who would like to research about e-commerce industry in your country. 
  • Creating the great infographic: share an e-commerce sales or buyers interest stat in the infographic stat and lots of bloggers and newspapers will link you back. 
  • Broken link building: find blogs or websites who gave links to various e-commerce sites but those links have been broken or expired. Contact with the webmasters and ask them to fix those links with your link. 
  • Awesome content like free eBook.
  • Press mentions: when you are going to launch a new product; let your journalist friends know about it and let them make a PR with a linking back to your website. 
  • Sponsorship Links and so on: buy or donate for links to the relevant sites. 
  • Web 2.0 Link Building. There are a lot of web 2.0 site that will allow you to make a free website on their server. You can post their quality content according to your wish. You can also search for an old web 2.0 site. Every web 2.0 site has a good Domain authority but not PA (page authority).  But you can find both PA and DA in Old web 2.0 site.
Categories SEO

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