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If you are thinking to make a niche website then your domain name is one of the first things you will have to settle. How do you decide what to name it? You will have to live with for quite a long time with the domain name of your website. Blogging is a long journey. And you have to start your journey by choosing a domain name. Your domain name will also prescribe what you can do with your brand. Selecting a great domain name takes many hours. You need to be careful and have to do a lot more research while choosing your site idea.
Your domain name will represent your brand name and have a great impact all over the web in terms of click-through rate, from search to social media results, to referring links, to type-in traffic, brandability, offline advertising. So, before you select your domain name or name your website, you should consider the following points and search, find, and analyze a domain name before registering it.
.com, .net, or what?
I think you know .com domains rank easily and quickly. I always pick .com domains whenever possible. .com, .net, .org and other website suffixes are familiar as “top-level domains” (TLDs). While we normally see only a few of these, there are thousands of them.
Probably the most common top-level domains are .com, .net, and .org. There also seems to be a lot of newer domains like .community or .ninja. Stay away from them. Few people even recognize those as URLs. There is another reason I recommend to use, for example, if the .com is taken, but the .net or .org is obtainable, searching for the domain by name on Google might bring back results full of the .com site. So be careful.
Branded or exact match?
Exact match domain (EMD) Keywords in the domain name that matched search terms ensured a fairly large amount of traffic to a website. At present EMD hold no weight for rankings anymore. However, this practice died down. It’s best to do some research and some brainstorming to find your brand name.
You don’t really want a URL that doesn’t properly describe what you do or what you want to say. Brandable, meaning what’s popular, what works, what sums up your business and what gives the right impression. And you need to remember that using hyphens and numbers in your domain are a real problem because they don’t make something sound like a brand. So, make it sound good, and easily understood.
Make it pronounceable
The key to generating the best brandable domain names is to assure that they are pronounceable. I insist you avoid domain names longer than 15 characters as they will end up being harder to remember and share. Basically, we remember and have more positive associations with things that we can easily say and easily think about, and that includes pronounceability in our own minds.
So you might stay away from things like 4evertrends.com. It’s good, it might even be brandable, but it’s very difficult to pronounce and to remember. When you see it, you don’t know if that four or 4. There are questions about like what does it necessarily mean or not.
Avoid names that leap over on another company
Selecting a domain name is not simple. It needs to be notable, pronounceable, short, clever, freely spelled, you have got yourself a winner. But if you choose a domain name that conflicts with anyone that already exists or a popular brand, you risk losing it. You need to be very careful here because it’s not whether you think it could be confused. They might take legal action against you.
Use broad keywords
It is best if you have your main keyword included in your domain name. If you can use a keyword in your domain name that helps make it clear what your website is about, go for it. But if you are trying to target what would be called keyword rich or keyword base domains, I suggest you stay away from those.
So the next time you’re in the market for a new domain name, make sure you keep the above factors in consideration. Hopefully, we’ll see you again with a new topic.
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Hey, Its Shamim – the man behind this blog. Thanks for reading the article above and glad to see that you just have come so far below this page. 😛 I work late at night for LateNightBirds as my IM team works at day. 🙂 Subscribe to get SEO & Marketing resources & hacks once a week to your inbox (Find the box somewhere :D). Follow me on Facebook, Twitter and on YouTube.