8 Useful Tips to Build & Promote Your Brand on Instagram

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How would you like to expose your brand to 600 million users?

Whether you are a small business owner, or just a person looking to build your presence on the Internet, Instagram is a focal point for all. Dazzling photos and wow-inspiring filters, no social media junkie can resist the appeal of Instagram.

Instagram is a photo-sharing application owned by Facebook. Launched in late 2010, it quickly became one of the most interesting and attractive social media platforms. Since millions of users are on the platform, it is also becoming a lucrative platform.

A recent report from Forrester also confirms that, “Instagram delivers 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.”

As you can see, Instagram really distinguished itself from other social media giants when it comes to engagement. And, when it comes to building a brand, Instagram is the Aladdin’s Magic Lamp! So, how can you realize the power of Instagram, let’s find out:

1. Create a New Profile

If building your business brand on Instagram is your main purpose, then you need to create a new profile. You can’t run your business with your personal. So, create a business profile separately. The profile should only cater to your business needs. Your Business Profile should include a clear call to action, a link to your website and contact address.

2. Be Consistent

Posting regularly confirms your audience’s trust on your brand. Just like all other social media accounts, you need to update this one regularly too. Try posting daily or 3 times a week at least. The practice will engage your audience.

3. Keep your Instagram Posts Linked

After posting on Instagram, repost the same content on other social media accounts; such as: Facebook, Twitter, etc. Keeping all your accounts interconnected builds trust and ease in choosing.

4. Create Appealing Posts

Instagram is a platform for photo-sharing. You know how strong visual posts are to boost an audience. So, create photos that are visually appealing. Keep photos simple. Don’t use too flashy filters. Keep the product in focus. Coordinate among colors.

5. Sizzle your Photos

Instagram has a format to accommodate images. It follows a 612 x 612 pixels. So, make sure your product is focused within the frame, or else it will get awkwardly cropped. Use free apps like InstaSize for cropping.

6. Create Professional Photos

Every day Instagram is loaded with 70 million photos. In order to stand out, use a variety of editing tools to create an artistic and unique image. Keep the background life-inspired, so that your audience can relate to it.

7. Include Hashtags

Instagram feeds change too fast. Numerous images are overlapping each other. To increase your visibility, include hashtags in your Instagram posts.

8. Build a Network

Sharing your followers’ tagged photos on your profile generates good feelings and friendship. Followers will keep coming back to get a shout-out once shared. Keep your followers active by invitation to write captions.

Bottom Line

With over 300 million monthly users, you can’t explore the growing Instagram community. Many brands are rushing in to realize its potential. If you are yet to be on it, or to up your game, go through the tips listed above.

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