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By now, you have obviously heard all about Yahoo’s achievement of Tumblr and what this might mean for branded content marketing. Do you know why Yahoo bought it for over a billion dollars? Usually, the internet company’s main motive is to monetize the exoteric blogging and social networking platform. Tumblr has more than 300 million unique visitors per month and traffic growing at a rate of 74% a year. I think you don’t want to miss this large platform to boost your business or revenue.
If you still have not joined on the Tumblr then this is high time to get moving on that. After all, Tumblr has become a goldmine for anyone wanting to spread brand awareness and revenue along with millions of users. Tumblr is best for amazing photos, animated GIFs, and blog posts and won’t hesitate to broadcast your content far and wide. You just need to know the right strategy to ensure your branded work and what they’re looking for. Here are some tips for conducting successful content marketing attempts on Tumblr:
Creating A Strategic Plan For Tumblr
I recommend you that if you are not homely with driving Tumblr for marketing, you need to spend some time with your team and ask and find out the answer to this following questions:
- Why is it important to create a Tumblr blog?
- Who will run the Tumblr blog?
- Who will be your audience?
- What will be the focus of your Tumblr blog?
- What are your weaknesses and strengths?
- Are you truly committed to this effort?
Know the Culture and Language of Tumblr
Now that you have a primary idea of Tumblr’s growth and demographics and now you need to know how you can start using it for your brand or business. Remember, Tumblr is full of niche communities and a large cultural group that uses their own language. The best way to find out how you can get the best result from Tumblr as a marketing tool is to build your own account and spend some time getting to know the platform. And I am sure you will find some resources such as reaction GIFs or clever Tumblr domain names. It is quite different from other social media and this may be threatened at first, but it also means you can experiment until you find your voice on Tumblr. Buy Tumblr followers from our site. We provide 100% money back guarantee.
Choose your format wisely
According to Tumblr’s Brand Strategist, Alexis Kaplan revealed that single pictures are the most exoteric content on the site, followed by GIFs, text, and video. She also said that Tumblr hopes that audio will be big of it in this year. I think this information will help every content marketers to increase their brand awareness. For example, you have two option, promoting a branded photo and a video, you might consider posting the photo to Tumblr and using the video somewhere else.
And you can also use a video to create an original animated gif because your Tumblr followers are used gifts to receive likes and reblogs to boost engagement and tell a story. And don’t forget, the content they seek out on this platform is not necessarily the same stuff you’re using on Facebook or YouTube.
Adding Content and Tagging on Tumblr
Sharing content on Tumblr is pretty easy. As a micro-blogging platform, it is a great platform that lets you add content almost as quickly and seamlessly as writing a tweet on Twitter. It’s all about organizing great content and then sharing it. And I insist you don’t make the same mistake so many marketers do! They just share content for the purpose of posting content.
One great strategy I have obtained that helps to create amazing content for Tumblr is to realize what are the common concerns and questions of your audience. And don’t forget to add tags to your content. Like Instagram, you can attract more people to your Tumblr blog by using tags effectively. And you have to choose those tags that will best describe what your photos and categories are about.
Interacting with other users
After creating a quality content, interacting with other Tumblr audiences is the second most important component of a successful blog. So, you need to follow your fans, comment and share their content on Tumblr. And you know social media has a follow back cultures. And this strategy will help you to increase your brand awareness. And don’t forget to connect with the community. Because it’s much stronger than on other social networks, and becoming a part of that community will serve you well.
Tumblr is one of the largest social media and blogging platforms in the world, yet it is often ignored by online marketers. Hopefully, this guideline about how to use Tumblr has shown you that it is an important part of your marketing mix and your business. Now that you have some stats and tips on why Tumblr is a great platform for marketing your brand, so don’t delay and start your work today. If you have any questions, feel free to post in the comments box below.
Hey, Its Shamim – the man behind this blog. Thanks for reading the article above and glad to see that you just have come so far below this page. 😛 I work late at night for LateNightBirds as my IM team works at day. 🙂 Subscribe to get SEO & Marketing resources & hacks once a week to your inbox (Find the box somewhere :D). Follow me on Facebook, Twitter and on YouTube.