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Selecting the right and best keyword may become an irresistible and costly part of your business strategies. If you fail to target the correct keyword that means you have wasted your valuable time or getting unrelated traffic or hardly any traffic at all.
That’s why in this article, we will add a complete step by step keyword research (simple & easy method) guideline which you can use to find the right and best keywords for your website using just FREE tools.
Let’s start the step by step process. Just assume we are looking for a keyword to target on the home page and it is about “Best Vacuum Cleaner”. And you need to follow this step-by-step guideline:
- Checking traffic volume and competition level of your keywords.
- Selecting the most relevant keywords.
- Finding out some synonyms and alternative keyword phrases or LSI Terms (Latent Semantic Indexation) to enrich your content.
Step 1. Brainstorm Dynamic Keywords
Brainstorming is one of the most significant parts of keyword research. Before start researching takes some time and writes down a complete list of related topics or themes that will go with your business. Some simple strategies you can follow to brainstorm probable keywords like:
- Ask yourself what you love to do online and spend most of your time with?
- What the problems you faced in your life and the solutions you managed?
- What is your dream? And what product or service or group are associated with that?
- Have a look at your competitor’s keyword!
If you get the answer of any above questions and found a keyword or industry to work with…then take it to analyze further. Use the Keyword Researching tools below to find the most desired keywords following some super simple steps.
Here are some free tools to brainstorm your root keywords:
Keywords Everywhere Tool
This is probably the best free keyword research tool (A FF or Chrome Plugin) on the market. Download the plugin here. Download (For Google Chrome)
The most important feature of this tool is; you just install it on your browser and it will generate search volume, average AdWords CPC and Adwords competition for any search queries you make on Google.
Another great feature of this tool is – this tool will automatically be incorporated on Ubersuggest, KeywordShitter, AnswerThePublic, Google Search Console Keywords, Open Site Explorer Keywords, Soovle and Keywords on your Google Analytics Dashboard.
I will give you more examples on this later.
Ubersuggest Keyword Tool
“Ubersuggest” is an awesome free tool to generate your ideas about the keyword. Just type in a keyword or topic, and you will get hundreds of related keyword suggestions. Just like the image.
Using the example above, let’s check “Best Vacuum Cleaner” as my keyword. I type in ‘Best Vacuum Cleaner’, and then you can notice there have so many suggestions for you. In this tool, you can also check what the Google search result and google trends are.
And you have to remember this topic or keyword ideas does not indicate how popular it is or how hard it will be to rank for. At this point, you are just looking for some long tail keyword which will be relevant to your business.
Keyword Shitter Tool
Just enter your root keyword and KeywordShitter will shit hundreds of thousands related keywords for you. 🙂 These keywords are suggested by Google and thus you will get the keyword-set which people are searching right now.
Answer the Public Tool
Another great tool which generates hundreds of long tail questions, prepositions or real queries based on your main keyword. Enter your keyword on the search box and wait! Bingo!
Click here to access AnswerThePublic Tool now.
Step 2: Analyze Your Competitors & Keyword’s Difficulty
Once you are done with finding some group of keywords that you think are best and wants to give them a further analysis; then use the following tools or any to complete your main keyword finding process.
ahrefs : Use keyword Explorer feature of ahrefs to understand the difficulty of your keywords and an estimation of the number of backlinks required to rank your researched keyword. They have a metric called “KD” – Keyword Difficulty using which you will get a complete map of what to do.
To me, Ahrefs KD feature is the best of the bests to understand the difficulty of a KW.
SEMRush: SEMRush is simple but provides you accurate Keyword Difficulty score. Just enter on your semrush dashboard and from the left column, click on Keyword Analysis and then navigate to “Keyword Difficulty” tool.
Serpstats: Serpstat is a complete growth hacking tool with the Keyword Difficulty feature. Though, it is a premium tool; but their free plan is also handy to use.
Moz Bar: Install Moz Bar Extensions/Plugins for your Google Chrome Browser and check the PA & DA of each website that ranks on the first page against your query! The higher PA and DA of your competitors; the tougher it is for you to rank for the search term.
So, once you see your search keyword triggers result those have higher PA and DA below 20; you can easily rank your keywords.
Web SEO: New in the industry but can provide you some KD metrics for FREE.
KW Finder: Good for free keyword difficulty. But push you to buy their packages and that’s irritating.
If you are done with finding a great low competitive keyword with high search volume from steps 1 and 2; go forward and pick some relevant keywords to support your main keyword on your website.
Step 3: Choose the Most Relevant Keywords
Now your next step will be select the most relevant keywords from the list.
Just ask yourself, If you are a customer and looking for vacuum cleaner what types of words you would you be most likely to search for?
Which one is the buying keyword?
And choose long tail keywords gathered from Ubersuggest, AnswerThePublic or Soovle Tool mentioned above.
I have decided to select these topics and let’s have a look:
- Best Vacuum Cleaner under $100
- Best Vacuum Cleaner 2019
- Best Vacuum Cleaner for pet hair
Now that I have decided to select that “Best Vacuum Cleaner under $100” is the term I would like to focus on. Now you have to figure out:
- Worth targeting (Have to enough monthly searches volume)
- And the Possibility of ranking
Now open your google and then go to the Google Keyword Planner and sign in. If you have no account then create a new one. Google Keyword Planner is totally free for signup. Then you have to select “Search for new keyword” and place your desired keyword.
And you can also add some filter like what country you want to target, what kind of language you will prepare and more. If you select or add your desire info then press “get Ideas”.
Next, you have to be sure to select “Keyword ideas” tab, NOT the “Ad group ideas”. In this tab, you will get two types of important info about your keyword or phrase: one is average monthly search volume and the other one is the competition level (for AdWords ad).
After plugging in ‘Best Vacuum Cleaner under $100’, you can see that it has 100-1k search volume which is good to start with.
Important Note: actually the competition level is not for you, so don’t worry. Just check the keyword on google and try to find out the weaknesses of your competitor using the Keyword Difficulty Tools I have mentioned above.
While your keyword matches all of your criteria that you wanted then select one for your homepage & inner pages.
Moving down my list of relevant keywords, again I search “Best Vacuum Cleaner 2016” and “Best Vacuum Cleaner for pet hair”. You can search for more relevant keyword and make a list of them including search volume and competition level.
You can use Ubersuggest, AnswerThePublic or Soovle tool mentioned above to find relevant keywords too.
Step 4: Find alternative Keyword and LSI Terms to add Into Your Content.
You know, Google’s algorithms become more sophisticated, so you have to cover all style and angles of a topic serve to rank best. It means that you have to include not just one or two focus keywords, but several different alternatives, synonyms, and long-tail word that to your topic.
I can suggest you an awesome and FREE tool where you can get Synonyms or amazing keyword variations named: Thesaurus.
Another way to brainstorm these related terms is using Google’s Related Search option. You just need to add your main keyword on Google search and then scroll to the bottom of the page. Where you can see “Searches related to Best Vacuum Cleaner”. These are the collection of those phrases which Google take into consideration related to your selected keywords.
But, I personally love using LSIGraph for generating Long Tail Relevant terms for my articles. Because it’s easy and quick.
Just click on this link and enter your main keyword on the search box.
Now you can collect the phrases and again search it on google keyword planner and check out the search volume and the other criteria.
Keyword Research Checklist
So, that’s it your step by step keyword research guideline along with Free tools. Using this cool process you will be able to find one best keyword for your home page. And you have the complete information about it, like competition level, search volume, and some synonyms. In this process, you can get some long tail keywords for your next article & inner pages of your website.
Here is the wrap up of this article –
1. Find your target industry by asking questions yourself about your passion, love and interest.
2. Put your industry name on the Keyword Everywhere or AnswerThePublic Tool to generate Ideas what people search often on Google.
3. Pick any keyword from step 2 that has decent search volume (above 1500+) and put that on any Keyword Difficulty Checker tool (I have given a list above) to check the competition and understand how many backlinks or contents you may need to create to rank your own website.
4. Generate a lot of LSI or Long Tail Keywords to write your contents to support your main keyword on the homepage.
NOTE: Keep in mind that, no tool or method is perfect. So, you should be careful and have to check manually. This tools only provide results based on exact match type. However, the tool still gives well results and especially, the Google Keyword Tool.
Hey, Its Shamim – the man behind this blog. Thanks for reading the article above and glad to see that you just have come so far below this page. 😛 I work late at night for LateNightBirds as my IM team works at day. 🙂 Subscribe to get SEO & Marketing resources & hacks once a week to your inbox (Find the box somewhere :D). Follow me on Facebook, Twitter and on YouTube.