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How valuable a keyword is to your website? If you own an online store, or a webshop, then you know that keywords are the voice of your customers and target audience. It is not always about getting more traffic to your website, but about achieving the correct kind of visitors. Carefully plucked keywords allow you to target your message, attract your desired audience, and stand out in the industry.
If you are looking for a Long Tail Pro review, then you may already know the importance of keyword research. However, keyword research has become more complex over the past few years due to the modification of search engines, and their attempts to make themselves more accurate. Keyword research determines valuable, vital, and high return activities in the search marketing field.
While the importance of keyword research cannot be denied, the methods, and software tools are being devised in accordance with intuitive search engines and changing user preference. So, what am I writing this article for? I am writing this article to introduce an application tool to you that that is powerful and intuitive when it comes to keyword researching.
I have been using keyword research tools for 5 years. And, I have not found any piece of software that is as powerful as Long Tail Pro. I helped built Amazon-affiliated sites, and lay out strategies for small businesses. Nothing gave me such a solid foundation for my SEO strategy as Long Tail Pro did. Want to explore more about it? Keep reading, and find out why Long Tail Pro is the #1 long tail keyword research software on the market!
What is Long Tail Pro?
Long Tail Pro (LTP) is a piece of software that allows you to generate thousands of unique “Long Tail” keyword suggestions/phrases that a visitor is more likely to use when trying to make a purchase online. It is created by Spencer Haws from nichepursuits.com
How does Long Tail Pro work?
The keywords visitors type into search engines for information are reserved by webmasters. LTP scans Google Keyword Tool data, and other online tools like Moz.com, and Who.is for the actual keywords based on the ‘seed keywords’ you input. Seed keywords are terms for the base keywords in your keyword research. Then, LTP will present dozens of keywords based on your seed keywords. Once scanned, LTP will display a keyword competitiveness result — with a range between 1 and 100. You can analyze the results for high competition and low competition. High competition makes your keywords harder to rank and low competition makes it easier to rank. Choosing ‘easier to rank’ keywords will guide search engine traffic to your site. While reviewing the range, you can determine high competition and low competition. 1 being the easiest to rank and 100 being extremely difficult.
How will LTP benefit me?
You may be a niche site owner, a blogger, an affiliate marketer, or just a content writer — keyword research tools like LTP will get you an uptick in traffic, and make your business more profitable. If making money online with niche, and eCommerce sites is your #1 priority, then keyword research is the #1 thing you must perform. And, you need #1 tool to market your business. Long Tail Pro can help you establish a robust communication between your business and the customers or visitors. LTP will truly make a difference and boost you ahead to make money online.
OK, How can I get started with LTP?
First of all, you need to purchase and upgrade to the Platinum version of Long Tail Pro. The Platinum version will allow you to get the most out of LTP. You need to purchase the Platinum version, so that you can access the Keyword Competitiveness (KC) feature. There are many LTP price plans, and the plan structures have changed over the years. However, no matter what plan you opt for; you can enjoy access to this powerful feature.
- Keyword Competitiveness (KC) is the most important feature that makes LTP click. It made keyword research as simple as solving a CAPTCHA. The competitiveness of a keyword directly impacts your ability to rank a web page based on a certain keyword phrase. It measures the level of difficulty a keyword has. The KC has a range of 1 to 100; based on which it operates. As I mentioned above; 1 is the easiest to rank and 100 being the most competitive. LTP’s unique algorithm considers several metrics of the top 10 search results. KC uses metrics like URL, Title, Page Links, Page and Domain Authority, etc. to return a single score.
Then, you need to come up with a seed list. A seed list will bag your initial set of keyword ideas. Research your audience, brand and product terms; find the search items used now, look for Google’s ‘Searches related to’ area for suggestions, and these investigation procedures will fill out the list with keywords.
I have LongTailPro V3, so I will be writing the instructions based on the version 3 of LTP. Long Tail Pro can be installed on both Mac, and PC. Once you completed the payment on longtailpro.com, you will receive a download link along with your login credentials. Download the LTP software, and install it onto your computer. Downloading and installation should not take more than 15 minutes. You will also need the latest version of Adobe Air, Google Adwords Account, and SEOmoz API for LTP to work. These are open-source, so they will not cost you an extra penny. Once installed, you will see the interface of LTP. Get started with locating ‘Settings’, and linking your Google, and Moz account. Settings will offer you various options you can tweak. After finishing primary setting, you can add new projects by clicking on the ‘left corner plus icon’. Set Language, Target Country, and Search Country along with it.
How to start my keyword investigation?
- Open your Long Tail Pro, locate ‘Find Keywords’ on the left side, and click on it. Then, click on the ‘Add Seed Keywords’ box to input keywords from the seed list I mentioned earlier. The keywords or phrases should be relevant to your industry or niche. You can pre-filter the keyword to ensure the results are what you are looking for.
- There are other features like domain availability, search volume. You can choose to see long-tail keywords that have a local or global search volume. You can also filter the length of your keywords/expression. If you want an URL to buy, you can select top-level domains for filtering.
- When all tweaking is done, click on ‘Generate Keywords & Fetch Data’. The length of time LTP will take to display results is dependant on how many keywords you are looking for, and the number of filters you put in place.
How can I manage my LTP keyword results?
For instance, let’s say I want to write an article about ‘social media marketing’. I am not sure as to where I should begin, how I am going to write about it. So, I took to LTP, and looked ‘social media marketing’ up. I will encounter hundreds of results upon researching; depending on the popularity of my keywords, and the filters I set for search. However, LTP will ease my results management, and make them useful. LTP categorizes the results for each of the filters you can set when starting the search. You can organize the results using the columns. Click on ‘Number of Words’ to view the results with the longest expressions, and shortest expressions.
The Average Keyword Competitiveness column will display related keywords with competitiveness, and assign a score to the expression. LTP will organize the results in order of search, volume, or competition. I can also pick out a certain word to see its results. For example, typing ‘strategy’ into ‘Filter by keyword’ will display results containing the word ‘strategy’. Clicking on the expression will display the top 10 results from Google. It also display Page Authority, Page Links, Juice Links, Domain Authority, etc. You may find keywords that can attract your attention, you can mark them as favorites.
Usually looking up seed keywords will leave you with a large list of keywords that may enclose local searches, suggested bids, etc. However, tweaking filters can shrink the list. Input the following in the filters to narrow down the list, and find the keywords you need.
- Keyword including – best, reviews
- Minimum local searches – 100
- Maximum local searches – 10,000
What is a good KC score FTW?
The KC score is determined considering a few metrics. I recommend filtering out all the results with a KC metric of less than 25 for new websites, and up to 40 for established websites. After achieving the desired KC score will leave a list of 80 low competition buying keywords. You can also tweak each individual keyword, and verify metrics for further accuracy. Here’s what I intend to see in my result list –
- Keyword Target in Titles – multiple results that do not have exact or partial match keyword in title is a good outcome.
- Page Authority – maintain at least 3 pages with PA<30. PA>30 pages are harder to beat.
- Domain Authority – with DA<25 in the top 10, there could be scope for new sites with low authority.
- Juice Links – maintain at least 3 results with JL<30.
- Niche Sites – 1-3 niches in the top 10 is a good sign.
- E-commerce sites – avoid eCommerce sites on top 10.
Review of: Long Tail Pro.
Product Type: keyword research software.
Price Plans: Annual Starter Plan – $25 / per month
Annual Pro Plan – $45 / per month
Annual Agency Plan – $98 / per month ($1 trial available for all plans)
Difficulty: clear, simple interface, and easy-to-use.
Customer Support: reply via emails, chat, or telephone calls within hours.
What I Like
- Fast, accurate, and simple
- Easy-to-use, and easy-to-handle
- Powerful KC metrics to research on hundreds of keywords at a time
- Simple layout options to narrow down the keywords
What I Don’t Like
- Sometimes it crashes
- Frequent requests for CAPTCHA entry
- Works very slowly for bulky KC calculation
The Wrap Up – Long Tail Pro is a very powerful piece of software, and a must-have product if you are an affiliate marketer. Its efficiency in carrying out heavy analyses on finding keywords with low competition makes it a must-have tool. LTP, accompanied by my guide can provide you with high traffic, and low-competition keywords in your niche.
Hey, Its Shamim – the man behind this blog. Thanks for reading the article above and glad to see that you just have come so far below this page. 😛 I work late at night for LateNightBirds as my IM team works at day. 🙂 Subscribe to get SEO & Marketing resources & hacks once a week to your inbox (Find the box somewhere :D). Follow me on Facebook, Twitter and on YouTube.