Last Updated on
You can publish an awesome video on YouTube, but how many subscribers you know who will stick to your video until it ends?
You can post beautiful photos you just have taken but how many followers you know from your list who will share it without any second thought?
How many retweets do you get per post on Twitter?
Well, the numbers might not be surprising but ask yourself a question – have you ever tried to go personal and reach out to some of your subscribers or followers who recently engaged with your content?
You may be thinking that you have hundreds of thousands fans and how could it be possible to reach out to them?
It seems pretty hard and time-consuming, right?
But yes, there are some easy and suitable approaches to manage your media relations in 2019.
Building media relations is a concept that has been installed in the field of publicity for years. However, thanks to the wide range of communication possibilities inherited via the Internet and, mainly, the social channels available, in 2019, they offer a new approach.
Media relations and their implementation have been a fundamental aspect of every strategy for both small businesses and potentially large brands. Therefore, it’s a fact that right now we have at our disposal a resource of particular relevance.
But, exactly when is it necessary to take the media relations seriously?
The position we have assumed after our years of operation in the industry has aligned us with specific trends, which Forbes recently explained:
a media relations plan should take place both during the establishing phase of a brand and for its subsequent expansion and growth.– Forbes.
Having said that, what does a media relations plan look like?
Let’s start with the foundation of networking. This is nothing more than expanding our network of professional contacts (journalists, influencers, specialized media, etc.), which will be of great importance and interest in sales.
The reason for it is that, on many occasions, new contacts derive in new clients, suppliers, and business opportunities. So, our advice is that at least spend 15 minutes a day networking.
Stay Active On Social Media
Some networks aim to connect professionals with each other or with companies to establish contacts, such as Linkedin. On the other hand, there is Twitter.
Although Twitter has not been created to interact professionally, for its immediacy and spontaneity, it allows the answer to be practically immediate and way more casual so it might be a resource closer to you.
Consequently, try to have your profile well designed and above all, make good use of the keywords.
Also, try to join the right groups for your niche market, and actively participate in the conversations that are attracting people related looking for solutions related to your brand. Ultimately, professional social networks are crucial to your media relations strategy.
Is there an event about to be held? Know who to connect with before attending
Before going to the event, think about what you have in common with the people you are going to meet and try to identify both speakers and participants. For this, it is enough to take a little time gathering information online, reading blogs briefly or “snooping” on their social media profiles.
This preliminary task will help you determine possible contacts a priori, to locate the correct figures to achieve your objectives and to prepare valuable information when trying to put common interests and probe the ground in the first moments.
Additionally, stay focused on providing value. It is not always possible to do business in the first event of media relations or networking, but rather to establish long-term ties.
Plan to make a new connection every week
Make it your goal to generate a new “real” contact every week. That is, you will not only increase the number of followers but instead, find people who make you grow commercially thanks to media coverage.
Offer valuable content
Contents are fundamental when it comes to showing your network of contacts what you are capable of doing and how you can help them.
Adding knowledge of the topics you master not only allows you to grow as a leader in the market, strengthen your brand, but by sharing them as news or perhaps a pure “data” relevant to your medium or platform, you will attract more people.
It should be noted that taking the necessary time to build a network of journalists and influencers that adds to your brand is essential to generate a good reputation, but will also automatically lead to increased sales.
Get to know the good side and get ready for the not-so-good one
To establish media relations, the first contact must be quick. Whether in person, via DM or email, focus on offering an exclusive, which also allows you to develop a deeper relationship on an upcoming occasion.
Try to be clear about what you want to convey briefly and concisely, and generate interest to resume contact later. Remember that you must be respectful with the time of others, but also with yours, without ever being discourteous.
Hey, Its Shamim – the man behind this blog. Thanks for reading the article above and glad to see that you just have come so far below this page. 😛 I work late at night for LateNightBirds as my IM team works at day. 🙂 Subscribe to get SEO & Marketing resources & hacks once a week to your inbox (Find the box somewhere :D). Follow me on Facebook, Twitter and on YouTube.