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10 Strategies for Promoting Your YouTube Videos
Being the largest video-sharing website on the Websphere, YouTube presents an excellent opportunity for individuals and marketers to grow. YouTube now has over a billion users that are almost as robust as Facebook. Almost 1 in 3 people on the Internet is YouTube. The overwhelming success of this video sharing site makes it a lucrative platform.
However, the larger YouTube grows, the harder it gets for new users. With hundreds of videos overlapping each other, it is rather difficult for a new user to stand out. But, that doesn’t stop thousands of users from uploading videos to YouTube, does it?
The trick here is to play smart and adopt effective strategies. The kind of strategies that will boost your videos. Below is a list of such strategies that you can employ to increase the exposure of your YouTube videos to a maximum. Let’s learn about them:
1. Start Collaborating with Video Creators –
This is the most effective way to increase views for YouTube videos. All you need to do is find out the YouTube users who create the same type of video content as yours and start collaborating with them. Collaborated videos given your videos the best possible chance to be exposed to their entire audience. At the same time, they are exposed to your audience. So, it’s a win-win situation.
2. Engage your Followers –
One of the best ways to ensure the effectiveness of cross-promoting teasers and videos is to engage with your fans and other channels. Many YouTube users overlook this strategy since it’s usually time-consuming. But, engaging with your fans build loyalty. Your loyal fans will eventually become your spokespersons of your channel if you’re able to retain the relationship. Start a conversation, talk to your fans, learn about their likes and dislikes, then prepare your videos accordingly.
3. Prepare Attention-Grabbing Thumbnails –
You have got less than a second to grab your viewer’s attention as they are scrolling through a Web page or YouTube. To ensure the greatest possibility of click-through, you need to perfect great custom thumbnails. So, design an image that gives the perfect impression of what your video is all about. Maintain a resolution of 1280 x 720 and a minimum width of 640 pixels.
4. Post Promotional Content –
If you already have multiple social accounts, leverage the benefits they offer and integrate them with your YouTube. Announce the release of a new YouTube video on those social media accounts, so that you can direct traffic to your channel.
5. Invite your Fans with Contests –
Contests encourage people to dive deeper. Entice your fans into sharing your channel for discounts at certain restaurants or on products. Arranging cool contests can generate a lot of cross-promotion.
6. Perfect Titles –
The title of the video is one of the first things a YouTube user will look at. Anybody who will expend a minute watching a video is most likely to want to know what he/she is going to watch. To increase the discoverability of your video, make sure you include all the relevant keywords.
7. Customize your Channel –
Nothing speaks louder about you on YouTube than a clear and attractive channel. Optimize your channel’s color, logos, backgrounds, social media icons to suit your brand’s image. Your YouTube channel will represent your brand, so make sure you keep it aligned with your brand. And make sure each of your published videos has an awesome and eye-catching thumbnail that entices visitors to click on your video and then watch.
8. Take Advantage of Analytics –
There are a variety of YouTube tools available that will offer valuable insights to running your YouTube channel successfully. YouTube analytics could help you determine which days of the week your fans may be active or what types of content can generate the most traction.
9. Stay Consistent –
No matter what your YouTube channel is about, remaining consistent in terms of video sharing. The fan base you built expects new videos on the same topic on the schedule you set. It’s also important to introduce diversity in sharing content. It could be a special occasion or festival when you share a video concerning the cause.
10. Take Advantage of Call to Action Feature –
If a viewer leaves your channel right after watching a video, that could mean you haven’t given them the reason to engage with your channel further. Every visitor coming to your channel is important, so is retaining them. This is where a Call to Action feature is necessary. What do you want your viewer to do after watching a video? Do you want them to share your videos, subscribe or like your videos? Mention your wish clearly.
11. Embed your videos –
Besides, embed your videos to as many websites as you can. Here is a list of websites where you can embed your videos for getting the most exposure.
http://www.myvidster.com (Social Bookmarking for Videos)
Bottom Line – as a video sharing site, YouTube has immense potential. If you are already on the platform, and looking for ways to increase views, then go through the tips listed above.
Hey, Its Shamim – the man behind this blog. Thanks for reading the article above and glad to see that you just have come so far below this page. 😛 I work late at night for LateNightBirds as my IM team works at day. 🙂 Subscribe to get SEO & Marketing resources & hacks once a week to your inbox (Find the box somewhere :D). Follow me on Facebook, Twitter and on YouTube.