We usually cover the advanced stuff in our blog section. But often we forget that, most of our visitors who doesn’t know much about Search Engine Optimization and Internet Marketing Terms and Phrases.
Ever heard of affiliate marketing, SEO, PPC, CRO, PageRank and wondered what their meanings are?
Online marketing is similar to any other industry that abounds with acronyms and jargon quite unique to the industry alone. The terms are so unique that anybody outside the industry will find it difficult to make sense of them!
Besides SEO, CRO, PPC, there are a multitude of varied terms that have even got experts confused. You may have heard of them before, but weren’t sure what they actually meant. In order to achieve expertise in the online marketing industry, you need to know all those pesky terms.
In this article, I compiled 110+ Internet Marketing Terms that are most frequently used. Look up online marketing terms and their meaning using this Internet Marketing Dictionary. Arranged in alphabetical order, you’ll find a wide range of online marketing terminology you may hear a savvy marketer use.
This article will be evergreen and can be used as a reference always for all the SEO and IM related definitions, terms and phrases or queries and the basic understanding of this industry.
Let’s go and learn ’em:
Here’s a list of terms used in the context of online/Internet marketing:
- 301 Redirect – a 301 redirect refers to a command that informs the search engines a page has been moved. A 301 redirect is a valid Search Engine-friendly procedure for Webpage redirection.
- 404 Server Code – a 404 server code is a standard response code that tells a Web user that the server couldn’t find what was requested. It’s an HTTP status code.
- A/B Testing – a method applied in marketing research to enhance the efficiency of the final marketing strategy. The method involves changing of variables and application of alternate strategies.
- Above the Fold – above the fold refers to a section that remains visible without scrolling down or over. The exact amount of space you’ll see will vary according to your screen settings.
- Ad Blocking – it refers to a variety of applications that are used to block Web advertisements. Usually, they block the image used in graphical Web ads.
- Ad Center – Bing Ads used to be known as Microsoft AdCenter. It’s the second largest paid search provider in the US.
- Ad Space – the space on a Web page that showcases advertisements.
- Ad Extensions – ad extensions refer to the information included in your text ad. The information could be extra features on your business location, phone number, and links used for certain services pages or products.
- Advertising Network – an advertising network is a group of Websites in which one advertiser manages the ads within all Websites. For example: Google Search Network includes Amazon, AOL, Ask.com and a multitude of Websites.
- AdWords – AdWords is a paid search marketing program, developed by Google. It’s the largest online advertising service. Introduced in 2001, Google’s AdWords is the first provider to offer pay per click services.
- Affiliate Marketing – it’s a type of Internet marketing strategy where you partner with other Websites, companies or individuals to direct traffic to their sites. Payment is made on a Cost Per Click (CPC) or Cost Per Acquisition (CPA) basis.
- Affiliate Directory – a director that lists affiliate programs categorically.
- Affiliate Fraud – affiliate fraud refers to certain activities performed by an affiliate in an attempt to produce unearned and illegitimate revenue.
- Affiliate Manager – a person responsible for controlling all or a portion of an online affiliate program for an affiliate merchant.
- Affiliate Merchant – an affiliate merchant works as the advertiser in an affiliate marketing relationship.
- Algorithm – an algorithm is a program that search engines use to determine your Website’s rankings. Search engines do not disclose the formulae used for algorithms as trade secrets.
- ALT Tags – an ALT tag allows search engines to categorize Website graphics.
- AMP – AMP stands for Accelerated Mobile Pages. It’s an open-source project for publishers to create content suitable to load faster on mobile devices.
- Analytics – analytics contains a batch of data about a Website and its users. Webmasters use such data to improve Website experience.
- Anchor Text – anchor text is the clickable words of a hyperlink text. Anchor text appears highlighted that you can click on to open the target Webpage.
- B2B – B2B (business-to-business) refers to a situation where one business sells products or delivers services to another.
- B2C – B2C (business-to-consumer) refers to a situation where a business sells products or delivers services to consumers who are its end-users.
- Backlinks –A Backlink is kind of Vote.Let me ask you a question.How has Donald Trump been elected as the president of United States?Because hot got more electoral votes than his competitor Hillary Clinton.You see, more people think Donald Trump is better in the president position than others. And so, he won and acting as the top of the house.Like this, the more website or pages will link you (your website) from their content; the higher vote you will have and Google will think you are the better candidate for your industry and you will rank higher on Google.And when you get a Link (hyperlink) from other websites; the link is counted as Backlink.If you get any link from websites that are relevant to your website; then those will be more powerful and authoritative. This kind of links is called Authority Backlinks.
In essence, Backlinks are incoming links pointing any certain page on your Website. Backlinks are very important for SEO as search engines measure a site’s credibility through backlinks.
- Bandwidth – bandwidth refers to how much data that can be transferred in a given time period over a communication medium. Bandwidth is measured in kilobits per second (kbps).
- Baidu – Baidu is China’s largest search engine and the largest non-US based one as well. Baidu offers their own paid search engine service.
- Banners – Banners are an integral part of Internet marketing branding campaigns. Banners are the picture advertisements placed on Websites.
- Beacons – Beacons are types of the frame sent through the access point. They allow retailing and marketing companies to communicate with their customers wirelessly via mobile devices.
- Behavioral Targeting (BT) – an area of Internet marketing that publishes ads in front of people who would be more responsive to the particular message. The marketing method determines such people based on their past Web behavior.
- Banner Exchange – an exchange occurs when a participating site displays banner ads for credits, which are later converted into ads displayed on other sites.
- Blog – a blog publishes frequent and chronological thoughts of a person. It also includes Web links.
- Blogger – a person who frequently publishes content on the Web using a blog site.
- Black Hat SEO – Black Hat SEO refers to a collection of SEO tactics used to trick the search engines to achieve higher rankings for a Website. Using black hat methods may not be harmful at first, but they will eventually expose you and your site may be permanently banned from search engines.
- Bounce Rate – a percentage of people who visit your Website and leave after viewing only one page.
- Brand Stacking – brand stacking is also known as domain stacking. It means that when you search for a particular brand on Google and it returns results featuring pages from that particular brand.
- Broad Match – broad match is the default matching option to find out whether a search term contains your keywords in any way. Broad match is really used when you are trying to use the keywords that could reach the largest audience possible.
- Buyer Persona – what does your target customer look like? Buyer persona depicts a fictional character of your target customers for various digital marketing strategies. Buyer persona is very useful in personalizing your site outlet and developing new content.
- Caching – refers to the storage of Web files conserved for re-use at a point loaded faster accessed by the end user.
- Call to Action (CTA) – includes a marketing message that persuades a visitor to perform a desired action.
- Captcha – captcha is a testing system that usually contains an image with obscure characters that a user must input. The system is intended to distinguish human from machine type.
- Canonical Tag – a canonical tag is useful in determining which page is a preferred one when you have two similar URLs. You have to use this tag when your products or content accessible by multiple URLs.
- Cascading Style Sheet (CSS) – CSS determines how HTML elements, such as colors, layout and fonts are displayed.
- Click-Through – refers to an action involving clicking through an online advertisement to reach the advertiser’s Website.
- Click-Through Rate -Click-Through Rate (CTR) is a percentage that expresses the average number of click-throughs against a hundred ad impressions.
- Colocated Hosting – when one party stores their Web server(s) in another party’s location for Internet connectivity.
- Comment Spam – irrelevant comments made at the comment section with the intention of spamming a Website.
- Contextual Advertising – a method involving serving advertisements based on the content of a Web page.
- Conversion Rate – the percentage of visitors is expected to take the desired action.
- Content Management System (CMS) – CMS’s allow a Website owner to structure their Website without prior programming knowledge. Anyone with basic Word experience can edit a Content Management System. WordPress, Joomla and Drupal are a few examples of CMS’s.
- Content Marketing – content marketing is an inbound marketing technique that involves generating leads and traffic through the creation and publication of content.
- Cost Per Action (CPA) – it’s an online advertising payment method where payment is made on completing actions, such as sales and registration.
- Cost Per Click (CPC) – refers to the cost or cost-equivalent transacted per click-through.
- Cost Per Lead (CPL) – another online advertising payment method where payment is made based on the number of qualifying leads produced.
- Cost Per Impression (CPM) – it’s an advertising model where the advertiser has to pay a fee for a thousand impressions. Each impression represents an instance of the ad being displayed.
- Conversion Rate Optimization (CRO) – CRO means testing various aspects of a Website. Testing includes various steps: that are taken to improve the possibility of a visitor performing a conversion driven action.
- Customer Acquisition Cost – it involves the cost or cost-equivalent associated with generating a new customer.
- Dedicated Hosting – refers to a type of Website hosting where hosting is not shared with anyone else. A dedicated server won’t share your resources with other sites.
- Deep Linking – the act of creating a backlink to an inner page of a Website is referred to as deep linking.
- Digital Marketing Funnel – digital marketing funnel involves the six stages that companies employ to attract or retain clients. And, the procedures are done through search marketing.
- Disavow – Disavow tool from Google allows you to tell Google which backlinks it is supposed to ignore when calculating your site’s ranking.
- DoFollow – a backlink created to allow search engine spiders/bots/crawlers to follow.
- Domain Name – a domain name is a name that is made up of numbers, letters, dashes and periods to identify a Website. A domain name has to be unique. For example: www.Google.com is a domain name.
- Doorway Domain – a domain that determines how well your ranking should be in search engines for particular keywords. A doorway domain is an entry point through which visitors travel to arrive at the main domain.
- Dwell Time – dwell time is the period a visitor spent on a Website after arriving it until the time they left the Website.
- Downsell – downsell happens when a user rejects a more expensive product for something more affordable.
- DripFeed – drip-feeding on social media means slowly releasing information or scheduling it for complete release for the future. For example: if you drip feed 70 backlinks a week, then you do it at a rate of 10%.
- Duplicate Content – two or more Webpages that feature very similar type of content. Websites with duplicate content may suffer Google Panda Penalty.
- eBook – a book that is converted into its digital format, so that it can be read in digital devices.
- eCommerce – electronic commerce involves buying and selling products/services through the Internet.
- EdgeRank – Facebook algorithm to determine which posts from groups, brand/business pages, celebrity pages will appear in the NewsFeed of users.
- Email List – a list containing email addresses of the people who have signed up for newsletter or information on your product/services.
- Email Marketing – a form of direct marketing accomplished through sending email alerts to people’s email inbox’s.
- External Link – if a link directs to a Webpage on a different domain name/site is called an external link.
- Feed – a feed contains data that can serve lots of purposes. For example RSS feeds can help you gain latest updates from Websites.
- Flash – Flash allows you to create movable objects on a page. Flash is a very important animation and interactive platform.
- Funnel – a funnel is a structure that features multiple calls to action.
- Google Bot – software programs developed by Google to crawl a Website and index it.
- Geo-Targeting – geo-targeting allows you to reach potential customers as per their physical location. By geo-targeting, advertisers can determine which markets they do and don’t want to reach.
- Google Penguin Update – Google’s way of penalizing Websites that participated in illicit link building practices. The update targets Websites that purchased backlinks.
- Google Panda Update – the Panda update is a Google update that favors sites with more content than those that publish “thin” content.
- Growth Hacking – refers to a collection of techniques used to increase customer acquisition. Growth hacks are determined by the goals of a business.
- Hit – hit signifies measures the number of times your Website was visited. If your Website generated 30 hits, that means 30 people accessed your site.
- HTML – HyperText Markup Language is the programming language used to develop Websites.
- Impression – impression happens when a user views your Webpage or your advert.
- Inbound Link – an inbound link is a backlink that directs traffic to your site.
- Inbound Marketing – marketing services and strategies employed to persuade a potential customer to visit a Website. For example: content marketing, SEO, blogging, etc. are part of inbound marketing strategies.
- Keyword Density – the percentage shows how many times a target appeared on a piece of content. If a 100-word content piece has 3 target keywords, it means the piece has a 3% keyword density.
- Keyword Research – activity involving finding out keywords based on their search volumes, strength of competition and commercial intent in search engines.
- Landing Page – the page you want the user to “land” on. Landing pages usually offer a clear call to action.
- Link Building – when a person creates backlinks pointing to a Website that they own or control.
- Meta Description – meta description contain the description of a Webpage appearing in search engine result pages (SERPs).
- Mirror Site – mirror site is a duplicate copy of a Website that already exists.
- NoFollow – a tag that is included in links to tell search engines not to follow them or value them when evaluating ranks.
- Online Marketing – using the Internet to promote products or sell products and services.
- Organic Link – a backlink pointing to your Website that is created naturally by another Website.
- On Page SEO is the optimization process that actually runs on your website. I mean, in an SEO process; the experts will fix your technical issues, permalinks, contents, keywords, different kind of tags, meta and a lot of other stuff in the backend of a website. And this process of optimizing the internal stuff of a website is called On Page SEO.
- Off Page SEO is the process of increasing the number of Backlinks/Votes so that Google think your website as an authority website. In this process, the experts will increase your number of backlinks, the number of social shares and mentions and apply the strategy so that more websites talk about you and link you back.
- Pay Per Click (PPC) – an advertising model that sets an amount you have to pay for every click your advert generates.
- Plugin – a software program.
- Popup – an advert that automatically appears on the top of your Web browser.
- Reciprocal Link – when a Website links to your Website after you linked to theirs.
- Search Engine Optimization (SEO) – techniques, strategies and hacks you apply to optimize your Website to gain higher rankings in SERPs. SEO stands for Search Engine Optimization. That means, optimizing our websites, web pages, online media and contents for Search Engines like Google, Yahoo, Bing, and others for better crawl ability, indexation, prioritization and ranking well on the top and the whole process is collectively called as Search Engine Optimization or aka SEO.To give you some more idea; let’s go back to Google and search anything in the search box. You see, 10 websites are showing up on the first page and on the 2nd page; 10 more results and so on to every other page.We, the people usually click on the websites from 1st page and rarely go to the 2nd page.So, the website or business owner who have an online page/website/blog or content; they would like to stay on the front page, always.But, how would they stay at the top page (1st page) of Google?Well, they may have to follow the SEO techniques and optimize their website properly to rank on the 1st page of Google and other search engines.And this process of optimizing a website so that Search Engines give importance to them, crawl at the better rate, index their contents properly and rank high in the result pages are called SEO.
- Sitemap – a page that has links for all other pages on the site.
- Spider – a bot or a software program used to crawl the Internet and index.
- Traffic Generation – marketing activity involving increasing traffic to your Website.
- Upsell – part of a sales funnel when a buyer has product/service.
- User Generated Content (UGC) – when users can create content on a certain Website by publishing a comment, uploading a video or creating a forum. YouTube is a UGC site.
- VoIP – VoIP stands for Voice Over Internet Protocol. With this technology, a user can make phone calls via the Internet.
- White Hat SEO – methods involving ethical SEO to increase a Website’s popularity in SERPs.
- WordPress – the most popular content management system.
- WYSIWYG – an acronym for “What You See Is What You Get”. It’s an interface where you can see what the end result will look like when creating the interface.
- XML Sitemap – an XML file containing a list of URLs on a certain domain for search engines.
- YouTube – the most popular video-sharing Website.
- ZWorks – a metasearch engine.
Do you often get confused when you hear of terms like WYSIWYG, PPC, SEO, Panda or Penguin update? You just think whether people are speaking English? No worries! In this article 110+ Internet Marketing, SEO & blogging terminology, and acronyms. This is a comprehensive glossary that will keep you one step in the digital marketing realm.
Note: We will add more SEO & Internet Marketing Terms & Glossary here in this article one by one. So, please keep in touch. 🙂