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Are you worried about the changes in the Google Algorithm?
Do you want to be as capable as Google is when evaluating your website?
Nowadays, generating brand awareness about a company depends solely on your online strategy. As everything is going online, it’s not an easy task to do so. Strategy and planning are important. It all starts with a website. Then, designing your website as per your product/service. Then, comes the most important task — directing traffic to the website.
Your website needs to be structured according to the latest SEO strategies, or else it won’t receive much traffic. To receive much traffic, your website needs to be found on SERPs (Search Engine Result Pages).
This stat shows how important it is to have SEO Strategies, “Search is the #1 driver of traffic to content sites, beating social media by more than 300%.”
With ever-changing Web, there’s no “one-size-fits-all” strategy. You’ll have to change your strategy constantly. That’s because of search engine giant, Google changes its algorithm frequently to make its search results more accurate.
After all for marketers and webmasters, there’s nothing as apprehending as changes in the Google algorithm. Imagine investing a great deal of time and effort in nurturing your website, then all of a sudden it all changes due to an algorithm change.
It’s not the fact that Google doesn’t announce the changes. What seems to be the issue here is that they perform all these changes behind the closed doors. Google maintain extreme secrecy on how it ranks websites and how it delivers information to the people who search.
So, what can you do?
The average Joe doesn’t have any means to hack into Google’s algorithm and use it to his advantage. But, what is encouraging is that there is a range of tools available to help you look at your website the way Google sees it. With these tools, you can evaluate and structure your website and maintain a strong position on SERPs every time.
In this article, I discussed the 10 best tools to perform such tasks. Let’s find out what they are:
1. Google Webmaster:
It’s widely considered the best tool to understand the fundamentals of Google search. It’s a free tool that can extremely handy for evaluating your website. This tool could be your best bet to view your site as Google sees it.
Google introduced a number of Webmaster Tools in the past. and, almost all of these tools are easy to use and novice-friendly. Among many Webmaster Tools, there’s a tool that is worth mentioning and it is Google Fetch. It’s the tool you can use to a website in the way Google sees it. Google Fetch can provide you with valuable information that you can utilize to make necessary adjustments to your pages.
2. Google Analytics:
What does SEO data mean to you? The data that can help you understand your viewers, visitors? Yes, you need to discover how they interact with your site, so you can make appropriate changes. and, the tool that is extremely useful in discovering your viewers’ interaction with your site is Google Analytics. There are very few tools that are as useful as Google Analytics.
The tool is easy to use. and, using the tool, you can better understand where your visitors are coming from. You can get insights into visitors as well. Furthermore, you can find out which advertising camping is working well and which one isn’t. The great benefit of using this tool is that you can integrate it with other tools, such as Google Adwords and Google Search Console.
3. Check My Links:
What if you visited a Web page and 404 Error shows up? Everyone will be pretty much annoyed. The links that show up such error are called broken links. To prevent your website from having such links, use this tool to make amendments before publishing it online.
To climb up higher in SERPs, it is imperative that you have all the internal and external links in functioning state. You can utilize this tool to find out if a link is broken. After using Check My Links to look through your website, you will see all the broken links highlighted in red and all the working links in green.
Moz promises to offer one-stop inbound marketing solutions. There are actually a range of tools marketed by Moz. Each has a significant role to perform. And, each will prove immensely effective for structuring your marketing plans. For example Open Site Explorer features a backlink analysis tool that you can use to determine link equity.
Moz Local allows you to view the current state of a company’s local citations. There’s no alternative to Moz Local when it comes to starting your local SEO on a site. Mozbar is a special browser that helps you view Moz’s important features for the page you’re browsing.
5. SEO Report Card:
If you’re running an online business, then you must keep tabs on your competitors. Monitoring your competitors gives you insights on what you should do to rival them or outperform them. So, here is a tool called SEO Report Card that lets you compare your website with rival sites. You first need to provide some contact information to receive your report. The report will detail information on how many Pages your site has indexed, the number of sites that are linked to your site.
6. HubSpot’s Website Grader
HubSpot is one of the leading sites to provide inbound marketing solutions. It released this free tool back in 2007. So, the tool has been around for a decade. and, it’s developed greatly, became more accurate and sharper in delivering information. Just like the tool listed above, you’ll be able to receive detailed reports on a wide variety of topics. Here are a couple of topics you will find information on:
- Mobile Friendliness – most of the Web browsers are mobile phone users. Is your website mobile friendly? Don’t worry! This tool helps you determine.
- Security – the tool will source an SSL certificate and allay your visitors that your site is safe.
- Site Performance – you have to know about page size, speed and requests to make your website more SEO-friendly. And, this tool will deliver such information.
You can use the tool for the first 14 days for free. Later you can use Pro version to get the most out of it. Why do you need this tool? You will need it because you may receive valuable information on Local, Marketing Checklist, SEO, Mobile, Visitors, etc. with it. WooRank encompasses over 70 metrics. All these metrics will help you improve your website greatly. You can also export the data derived to PDF reports for further analyses.
8. Screaming Frog SEO Spider:
This is a tool that is greatly valued by SEO experts. If used correctly, it can save hours or even days that you usually may spend on evaluating your site. There’s a limited, free version of this tool that allows you to scan 500 URLs per website. But, if you have a large or big site to evaluate, then you’ll need upgrading. The Pro version will let you receive configuration options and features connected with source code. Derived data comes handy for many purposes. So, you may need to export the information. And, this tool will help you export data into Excel or Spreadsheet Programs.
9. Found’s SEO Audit Tool:
When managing SEO strategies, it’s bound to get ugly. And, you’re likely to make mistakes. But, are there solutions to remedy mistakes? There are! This audit tool will remedy all your blunders and make your SEO campaign near perfect. There are issues that you may experience with metadata or keywords. And, using this tool, you’ll be able to resolve such issues. What else? Have lots of external links? This tool will help you evaluate both quality and quantity of external links. You may encounter technical issues with aspects like XML sitemap. And, the Audit Tool will provide you support for such issues.
10. SEO Overview Tool by Harvey:
SEO; the techniques that are ever-changing and subject to rigorous research. No matter what you are — whether you’re an SEO expert or learning its ropes, you obviously made mistakes. However, in this industry, you can’t afford to make mistakes. Using this tool, you may receive support on a variety of SEO practices, such as image SEO, and technical SEO. Furthermore, the tool provides necessary information by a range of ways. They are as follows:
- The speed of your domain
- Determining your page speed
- Social mentions and counts
Bottom Line – Google is constantly updating their mechanism to rank pages, and it’s becoming harder each day to improve your rankings. However, with proper tools and effective SEO practices, you can surely solidify your rankings on Google.
You may not completely know how Google works, and ranks. But, there is still a chance to improve and go fine with this tech giant. And, the chance is created by a variety of tools that are developed by experts who know first-hand how Google works. And, the tools listed above are superior in every way. So, make sure you hone your SEO practices with them.
Hey, Its Shamim – the man behind this blog. Thanks for reading the article above and glad to see that you just have come so far below this page. 😛 I work late at night for LateNightBirds as my IM team works at day. 🙂 Subscribe to get SEO & Marketing resources & hacks once a week to your inbox (Find the box somewhere :D). Follow me on Facebook, Twitter and on YouTube.