When to Post on Facebook – the Perfect Time to Get Maximum Exposure

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Not getting enough likes, comments, and shares on Facebook? You have a large number of Facebook friends, enough Page Likes, yet not enough likes and shares? What went wrong?

Chances are your Facebook posts aren’t getting the proper exposure they deserve If you have enough Facebook Likes or Friends. The thing is you need to know when the highest percentage of your target audience is logging into your Facebook network. There probably isn’t a single unanimous time to share for maximum exposure. But, a numerous number of studies conducted to discover the best time to share on Facebook.

Since Facebook is the largest social networking site, you can’t but explore the site for building your audience. It is jam-packed with more than a billion users. Whenever you’re trying to post, users enumerating thousands upon thousands are trying to get the same piece of pie you’re trying to achieve; exposure!

Brian Boland, Facebook VP in charge of Ads Product Marketing, explains, “On average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on.

As a result, competition in News Feed — the place on Facebook where people view content from their family and friends, as well as businesses — is increasing , and it’s becoming harder for any story to gain exposure in News Feed.”

Do they all get equal exposure? No, that’s why you need to know when your audience within your spectrum are eavesdropping. Here are the findings of the numerous studies on the best time to post on Facebook:

  • Monday, Wednesday, Thursday and Friday between 12 p.m. and 3 p.m. [Hootsuite]
  • Saturdays and Sundays between 12 p.m. and 1 p.m. [Hootsuite]
  • The best time to post on Facebook Thursdays and Fridays from 1 p.m. to 3 p.m. [Hubspot]
  • Post on Facebook only on Thursday at 8 p.m. [TrackMaven]
  • Post only in the early afternoon, especially on Saturdays [CoSchedule]

As you can the statistics listed don’t have an all-agreed-upon time as the best time to post on Facebook. They all offer conflicting data.

So, there aren’t really the best time to post on Facebook?

Don’t get too discouraged so easily. You can factor in your own data and several metrics to determine your own best time. Let’s find out how you can accomplish that:

Examine your Data

You need to understand the kind of audience you’re trying to reach out to. Your target audience will determine the type of data you’ll base your posts on. If your significant number of fans are sports fans, then supplying political news won’t engage them. So, make sure you draw enough insights from your fans. Learn what motivates them — what engages them — what energizes them.

Find out the Relevancy of your Post

How does the post you’re currently working on concern your audience? Is it helpful to them? Does it solve their problem? This sort of questions will determine the relevancy of your post. If you’re promoting your products through Facebook, then first announce the product’s availability and its benefits. This will keep your fans on toes about the product.

Facebook Insights

Facebook has a full-fledged tool to derive all the data about your audience. You can actually determine the best time to post on Facebook from the available data supplied by Facebook Insights.

How to Use Facebook Insights to Find Out the Best Time to Post

  1. To derive data about your fans, find Insights at the top of your Page and click on it.
  2. Insights will ready your data and provide valuable information about your fans, including the best time to engage them.

Bottom Line

The huge number of people signing up, logging into Facebook makes it a lucrative platform to generate brand awareness. And, engaging them at the right moment yields your potential to survive on the social media giant.

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